You’ve got a problem: you need to write a problem statement.
A problem statement is the opening act for a business proposal, a research project, or a grant application.
Its job is to persuade readers that there’s one very specific lack, gap, difficulty, obstacle, hindrance, barrier, or obstruction … and it’s one that can be solved.
Otherwise, you wouldn’t need to write a problem statement. Instead, you’d write a rant.
Regardless of the problem statement’s niche, the immediate issue is distillation. All the problem statement’s moving parts — the issue and why it must be addressed, a case story to illustrate it, backup evidence to prove the problem is real, your proposed solution — can make the prospect of writing one overwhelming. If you present a robust case, the reviewers will want to read the rest of your proposal or solution with enthusiasm. If you’re boring or passionless, your chances plummet. No pressure here!
An effective problem statement gets to the point right away, as in at the top of the document. This is true whether the problem statement is a standalone document or a simple paragraph, and regardless of word count limit, character count parameters, or page length guidelines. If the reviewer reads only the first sentence, can he grasp the problem?
Yes! You can summarize the issue clearly in just one or two sentences. I’ve done so many times by using a template that I’ve created. The template allows you to write a problem statement summary that’s customized for your proposal.
This summary statement acts a lot like an article hook. It pulls in the reader so she keeps reading. Like the hook, a problem statement is concise and to the point. It grabs the reviewer’s attention and instills a sense of urgency. When your opening problem statement summary is compelling, you show the reviewer what’s in it for her. She’s enticed by the chance to understand how to solve this problem. You’ve set her up to read the rest of your problem statement.
Let’s say you’re preparing a problem statement for a grant proposal. You write, “We need resources to provide food for local children on weekends.” Your problem, you say, is that you need resources.
But that’s not the real problem. That’s your solution — funds that will allow you to continue to implement your weekend feeding program.
The real problem is that a third of your local children live in poverty and they are hungry. There’s not enough food at home. These children are enrolled in the National School Lunch Program and receive breakfast and lunch each weekday. But what do they eat on the weekends? Hunger leads to health problems, stunted growth, lack of concentration, poor school performance, and a host of emotional issues.
So in order to get started with writing your summary problem statement, ask Who, What, Where, When, and Why questions:
Now you can use those pieces of information to complete this problem statement template:
[Who is affected and Where] +
[What’s happening to them and When] +
[Why this is an issue]
Now, simply fill in the blanks. You may need to tweak your end result. But you’ll have a solid start.
Problem Statement: More than 1500 county children + live below the poverty line + and aren’t getting enough to eat on weekends.
The beauty of the template is its clarity. In just one sentence, you’ve laid out the major need. You’ll add additional information as you write a problem statement document by revealing additional details about who you’re trying to help, presenting evidence that the problem is real, giving real-life examples, explaining why the problem is urgent, and outlining your solution.
But the summary template allows you to distill your problem to its essence. You’re able to get to the point right out the gate with an opening lead that grabs attention. Then, as you write the rest of the supporting material in the problem statement, you can keep your content focused on explaining the rest of the story.
Start with the template. Your problem — distilling your issue into a few words? It’s solved.
More Writing Tips for Strategic Planning
Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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