A content writer needs to write stories.
If the idea of figuring out a story structure makes your fingers quake at your keyboard, then take a breath.
Let me go on the record here to say that when I started writing content, I was intimidated by storytelling. Yes, I love to read novels. Yes, I realize that interesting characters in a rich setting with multiple conflicts can create a I-can’t-put-it-down book. But for me, the idea of putting all that together is simply overwhelming. (As an aside, thank you to the writers who provide wonderful fiction for me to read! I salute you.)
Then I learned that in order to include stories in my content writing, I didn’t need to write the Great American Novel or even weave a spellbinding tale around the campfire. In content writing, short little stories are quick snapshots that become a hook for article … the centerpiece of a blog post … social proof as part of your grant application narrative.
Meaning all I needed to do was to write quick, itty-bitty anecdotes that illustrate a point and touch a reader’s heart.
A story is made up of a series of events. Story structure is the arrangement of those events to a conclusion. You simply need a formula to follow: a simple story structure blueprint. You can get so good at writing them that you can do so in a sentence or two.
Here’s the simple story structure I use all the time. It works. I hope it will be helpful to you.
Introduce the person or group who is the center of the story.
Stories center around conflict. What kind of situation does this character face? Present the relationship, the challenge, the inner turmoil, the ongoing struggle, the simple irritation, the ambition, or anything in between.
Note that there’s a problem … but there is not always a solution. How does the character act in responding to the problem? Describe the steps that the character takes (or doesn’t take.) The key here is to examine what the character did with her problem. Then you can make your point with …
Describe what happened when the character took an action. Was there success, failure, lesson learned, cause and effect?
Make a quick connection. How does the story tie to your point? Illustrate a truth? Reinforce your argument? Connect the dots for your reader.
Let’s say you’re writing an article that explains how to complete medical school applications successfully. Here’s an example of a story that could lead off the article or open the section about references.
Anna’s fingers shook as she grasped the envelope and tore it open. “You have been accepted into our medical program,” she read. “We were especially impressed with the experience you have had in working with two of our alumni.” It was then that Anna realized that her references made a difference in her application. What can you learn from Anna? Don’t underestimate …
This little story clocks in at just about 60 words. Boy, that’s quick! Let's see what we've got here.
It’s not the Great American Novel. But it’s a story that illustrates a point.
And that’s the point, don't you think?
More about Writing Stories for Content
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