Your search for keywords to use in your online content can be a quick hop-skip-jump … or it can be a long, arduous journey.
I prefer the quick hop. My guess is that you do, too. Don’t you prefer to be writing a blog post or web page to getting sucked into the keyword search abyss?
Naturally, you need to know keyword basics if you write online. It’s part of the price we must pay to be successful web content writers. But here’s the good news: you can search for keywords easily. And you don’t need to spend hundreds to use quality keyword search tools.
But first … why all the fuss about keywords in online writing to begin with?
Keywords are terms and phrases that define a piece of content. Yet plenty of web content writers and bloggers are not aware that using keywords is essential to building online traffic. Or maybe they’ve heard the terms “SEO” (search engine optimization) and “search engine results page” (SERP) on the fringes of their consciousness but are in denial. Those blissful writers simply come up with an idea, write about it, and publish it.
That is all well and good … if they’re not concerned with gaining more online readers, followers, and traffic. Therein lies the rub. If those same web writers center their content around ideas and terms that lots of other users are looking for, their results can be different and their audience can grow. I want to be in the second camp, don’t you?
When you use low supply, high search keywords and place them strategically in your online content, your page or post can be “seen” more easily by search engines. Then, Google and its ilk rank your page or post higher on search results. Rank higher and then more users will find your page when they search. And you’ll get more readers. That’s why you need to search for keywords.
Full disclosure: when I started my online writing journey, I did not know how to search for keywords. Instead, I built my three information sites in Solo Build It (SBI), a combo web host/website builder platform that includes keyword search as part of the suite. SBI helped me to narrow down my niche topic and then used its proprietary tools to search for keywords and return them to a Master Keyword List. For the first couple of years, as I built my sites, I created pages for the most in-demand keywords on my master lists.
Then I started running out of keywords. And I wanted to improve my page ranks even more.
But I’m not a techno-geek and I’m a small operation. I don’t have hours each day to devote to learning how to use dozens of keyword search tools. And I didn’t want to spend a fortune. (Solo Build It spoiled me.) I wanted to learn how to search for keywords in a simple way.
Lee Ann Fox’s SEO Fundamentals and SEO for Bloggers courses helped a great deal. Lee Ann taught me what to look for when I search for keywords. And the courses pointed me to some basic keyword search tools I could use for free or at very little cost.
It’s easy to be intimidated by SEO and keyword search. Entire businesses are devoted to helping others navigate the online space and optimize search engine results. There are hundreds of books written on this topic.
The simplified version is this.
A keyword search tool is an online instrument that helps you find keywords to use in your content.
Keyword search tools also provide search metrics, like the volume of search for those words, cost per click (CPC), competition (CMP), paid difficulty (PD), and SEO difficulty (SD). Metrics help you understand whether or not searches for a keyword are high or low (demand) and whether there’s a small or large number of pages providing quality content using that keyword (supply).
There are dozens and dozens of keyword search tools. I’ve found two that are especially useful because they’re simple and they’re free (or nearly free.) And I can install them in my own search bar rather than logging onto a new site every time I search for keywords.
You can supplement all that luscious keyword information you collect from Ubersuggest and Keywords Everywhere. And you can do it with a handy shortcut. I’m talking about using Google search data. Accumulate new keywords easily via Google in at least three automatically-generated ways.
Now you have a list of potential keywords. They’re all related to your original search. And you have data on each of them. You can repeat the search process with those terms and gather an unending supply of keywords for your content.
Once you’ve searched for keywords and chosen one to use in a specific piece of content, then you’re ready to write. You’ll place your keyword in at least 6 strategic locations on the page:
Where possible, include secondary keywords on the page to increase your search engine exposure.
You can see how it’s easy to get caught in the keyword search weeds. And analyzing all that data? Doing so can burn up valuable writing time.
Don’t become a keyword collector that never writes content. Your search for keywords is simply a tool to use to help you write content that your readers need. Do your best to find the best keywords, but don’t agonize too much in the process.
Instead, collect keywords that are appropriate for your topic — keywords that your readers are looking for. Then choose a term, write the post, and publish. And move on. Write another post with another keyword as its centerpiece.
Do that over and over, and your pages and posts will creep higher and higher on search engine results pages. Your domain authority rating will rise and you’ll reach more and more readers. They will click on your page and get the information that they need. And you’ll build a base of followers who are your biggest fans.
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Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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