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The Question:
Look Who Asked 307 of Them

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

He asked, “What do you think about this?” (Matthew 21:28, NLT)

A Word For Writers

When you ask your reader a question, you invite her to interact with you.

Jesus used this technique. Scripture records 307 questions Jesus asked listeners. 

His questions ran the gamut:

  • What is your name? (Luke 8:30)
  • What do you think? (Matthew 21:28)
  • What do you want? (Mark 10:51)
  • Which is easier? (Luke 5:23)
  • How many do you have? (Matthew 15:34)
  • Where is it written? (Luke 10:26)
  • Why do you ask? (Matthew 19:17)
Ask your reader a question to create conversational content writing. An online devotional for writers based on Matt 21:28 with Word Wise at Nonprofit Copywriter

But Jesus didn’t ask a question because he needed to know the answer.

He asked questions to interact with people, get them to think, hear what they had to say, and move into a deeper level of understanding.

The most successful content writing recognizes the value in this back-and-forth conversation. You want to write in such a way that your reader has a discussion with you, whether it’s in her head or on the screen. 

You’re writing to build a relationship. 

Jesus accomplished this by asking questions.

Why shouldn’t I use the same technique in my writing, too?

A Wise Word

Asking questions builds a relationship with your reader.

A Word To Pray

Heavenly Father,

Thank you for the model Jesus offers. He asked questions to interact with people. As I write, help me ask questions to my reader to create conversation. Let me build a relationship with my reader.

In Jesus name, Amen. 

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