An online devotional for writers
He asked, “What do you think about this?” (Matthew 21:28, NLT)
When you ask your reader a question, you invite her to interact with you.
Jesus used this technique. Scripture records 307 questions Jesus asked listeners.
His questions ran the gamut:
But Jesus didn’t ask a question because he needed to know the answer.
He asked questions to interact with people, get them to think, hear what they had to say, and move into a deeper level of understanding.
The most successful content writing recognizes the value in this back-and-forth conversation. You want to write in such a way that your reader has a discussion with you, whether it’s in her head or on the screen.
You’re writing to build a relationship.
Jesus accomplished this by asking questions.
Why shouldn’t I use the same technique in my writing, too?
Asking questions builds a relationship with your reader.
Thank you for the model Jesus offers. He asked questions to interact with people. As I write, help me ask questions to my reader to create conversation. Let me build a relationship with my reader.
In Jesus name, Amen.
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