When times are hard, one of the biggest nonprofit fundraising mistakes you can make is to complain.
Partners and prospects read negativity, and click “delete” or toss your letter quicker than the latest stock market indicator plunge. And why not? They hear plenty of it already on the news.
Even in down times, you can cultivate your readers and build your audience. One key is to keep the right tone. Make sure you avoid these other nonprofit fundraising mistakes in your development copy that could lead you down the wrong path … and cause you to lose supporters.
Money is tight and you’re desperate to cut costs. Caution: don’t shut down communications altogether. Find ways to trim expenses and stay in front of your audience. Instead of sending a full newsletter, try a postcard mailing that includes a short ministry story. Eliminate a print mailing from your schedule and add additional e-mail blasts. Use social media.
It’s not all about you!
Forget waxing philosophical. Focus
instead on your organization’s real-life impact. Use snapshot profiles,
colorful anecdotes, and targeted statistics.
Always offer your readers the opportunity
to partner financially with you, even if it’s just a simple or soft ask.
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