Humble? Yes. But postcards are effective.
They’re an often-overlooked marketing mix element that can highlight points in your appeals, direct mail packages, e-mail campaigns, and newsletters.
“They have been an essential part of my marketing toolkit for ten years,” says web and graphic designer Martha Retallick, author of Postcard Marketing Secrets. “And they've brought me thousands of dollars worth of business.”
That’s because you can afford to use them often. Postcards are economical to produce and to send. Since there’s less cost involved, you’ll be able to get in front of your readers more regularly – an important key to higher response rates.
“But a postcard is so small!” Yep. Good postcard copy carries a single message. If you try to say too much, your jewel tool will be jumbled and lose its punch. Instead, zero in on one specific benefit for your reader or one particular action you want him to take. (Here's how to write a simple marketing postcard.)
Give readers a special opportunity
Share news and information
Create urgency so readers will act
Cultivate your list
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