By Kathy Widenhouse, award-winning content writer and author who specializes in writing for nonprofits and faith-based organizations.
An online devotional for writers
The wine supply ran out during the festivities, so Jesus’ mother told him, “They have no more wine.” His mother told the servants, “Do whatever he tells you.” (John 2:3, 5, NLT)
A need statement leads off a grant application or business proposal. It reveals a problem that a certain group of people face … and why the problem must be solved.
The rest of the grant or proposal outlines a solution to the problem.
You can see why a need statement lays the groundwork, allowing the writer to make a case for support.
Mary, Jesus’s mother, offers a concise need statement example in John 2. She was attending a wedding. Jesus and his friends were there. Mary approached Jesus and explained, “They have no more wine.” And she told the servants, “Do whatever he tells you.”
As in any persuasive need statement, Mary’s laid the groundwork for a solution. She presented a compelling opportunity for support to Jesus.
Jesus had the ability to solve the problem. His mother’s argument was convincing. He turned water into wine.
A compelling need statement is convincing.
A compelling need statement lays groundwork for support.
You know our every need. Yet you encourage us to articulate those needs so you can meet them. Show me how to write an effective need statement for projects that need support.
In Jesus’s name, Amen.
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