Link to this page

The Self-Promotion Trap: How to Position Your Content Writing Services

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

God has given each of you a gift from his great variety of spiritual gifts. Use them well to serve one another. (1 Peter 4:10, NLT)

A Word For Writers

When I think of promoting my content writing services, I want to cower in a hole. An email I recently received from a reader confirmed that I am not alone in this.

The Self-Promotion Trap: online devotional for writers based on 1 Pet 4:10 with Word Wise at Nonprofit Copywriter #ChristianWritingResources #FreelanceWriting

“I am horrible at self-promotion, whether it’s a cover letter, a one-paragraph bio, or an annual self-review,” wrote Dave. “I was raised in an age where ‘Thou shalt not brag’ was the Eleventh Commandment. How can I find the ‘just right’ zone between meekness and narcissim?”

At issue are not the mechanics of promotion. As writers, we know we must have a bio, cover letter, and other tools. 

Rather, at issue is how to position yourself in those spaces. I’m tempted to hide in fear that either I’ll be prideful or exposed as a fraud … or on the other end of the spectrum, I am tempted to hype or exaggerate about my skills in order to get people to hire me (in other words, lie). 

The continuum is consistent in one respect: its focus is on Me, Myself, and I. And it’s sprinkled with words like fear, lies, and pride. 

No wonder that positioning gives pause. 

God looks at your content writing services a bit differently.

  • He gave this gift for you to use – not to hide behind a false sense of modesty or fear.
  • He gave you this gift to serve others – not your pride.

Since He has given you the gift of writing and tells you to use it to serve others, then you can be sure that He will offer you opportunities to do so.

Don’t fall into the usual self-promotion trap of Me, Myself, and I. 

Try this:

  • Tell others you write and you always do your absolute best.
  • Ask how you can help them.

How is that for positioning?             

A Wise Word

Steward your writing skills. Use them to serve others.

A Word To Pray

Heavenly Father,

Thank you for the gift of writing. Keep me from viewing it selfishly, pridefully, or fearfully. Show me how to steward this gift to serve others, trusting you to provide opportunities to do so.

In Jesus’s name, Amen.

More Devotionals for Writers

The Content Marketer: Attract Readers AND Help Them ...

The Email Address: Make It Easy for People to Find You ...

The Book Promotion: Are You Hiding Your Book Under a Basket?

The Assignment: One Leads to Additional Freelance Writing Gigs ...

The Resume: Write a Resume to Reflect Your Job Goals – Like Paul Did ...

The Writer’s Platform: Build It With Just 2 Key Components ...

The Letter of Introduction: Don’t Pitch a Project. Start a Relationship ...

The Article Re Write: Always Eat a Piece of Humble Pie ...

The Day Job: It Can Be a Launching Pad for Your Writing Ministry ...

The Writing Clip: It's Proof That You Can Do the Job ...

The Rejection Letter: It’s an Open Door in Disguise ...

The Freelance Client: Be True to His Voice (Like Mark with Peter) ...

The Writing Skill: Don’t Panic. Just Learn One New Skill At a Time ...

The Freelancer: Persistence Is Your Best Friend ...

The New Writer: Are You Experiencing The Imposter Syndrome?

The Prospect: Does She Know That She Needs a Freelance Copywriter?

The Referral: How Do I Get More Freelance Copywriting Jobs?

The Specialty: Write What You Know. REALLY.

The Niche: Can a Sci-Fi Writer Teach Me about the Christian Market?

The Volunteer: Should You Write for Free?

Wise Words: Devotionals for Writers ...

More Devotionals for Writers on our Pinterest board ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

Return from The Self-Promotion Trap to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!