Want your content to get read by more people? Avoid jargon.
Jargon is insider language. It’s that collection of words or expressions that are used by a particular group of enthusiasts or in a profession. You might think of it as a set of verbal shortcuts or niche lingo that’s familiar only to specialists.
Plenty of us are guilty of using jargon-ese. Aerospace engineers are comfortable talking about albedo and ailerons. Meanwhile, auto detailers can’t follow that lingo, but they’re on board when you talk about AIO polish or backing plates. But jargon isn’t limited to professional cliques. Jugglers and classical harpsichordists and skateboarders have their own lingo, too. Every subculture does.
Niche lingo is useful when you’re working on a specialized problem with a select group. You and a few others are on the same page. You can get to the main issue quicker with niche-speak. Plus, you need to use niche jargon when you’re writing academic paper, tech guide, or legal brief.
But unless you’re addressing a technical issue in your niche, avoid jargon. Clear, readable writing is a mark of quality content. Jargon hinders clarity. And it’s damaging in other ways, too.
You’ve been there: two people begin talking about a common interest (“What kind of topwater plugs did you use to catch that bass?”). You’re the third party and you’re lost.
And while you may find the lingo difficult to follow, you hang in there because it’s the polite thing to do in a social situation. Yet when you’re reading – and you’re unfamiliar with those sanctified terms – then confusion and frustration reign. You click off that content and move onto something else that’s clearer. Avoid jargon in your writing and you'll give the reader a better chance at clarity.
Truth be told, maybe your content isn’t clear because you struggle to understand the concept you’re trying to communicate. You include geek words because it’s easier to play along.
This is especially tricky territory for faith-based writers. Part of our job is to communicate intangible topics in a tangible way. If it’s easier for you to use words like righteousness and expiation to explain difficult concepts, then take time to wrestle with your understanding and your words.
Maybe you’re not confused at all. You’re simply packing in the jargon in order to impress your readers. News flash: unless you’re putting together an in-depth medical study or documents requiring a court’s signature, your readers don’t really care about all those fancy words. They simply want to solve their problem or get an answer to their question. And they don’t want to work too hard to do so.
Specialty language is part of a subculture. Those outside the group not familiar with those insider terms. When you write using your subculture’s lingo, you alienate outsiders and quickly douse a seeker’s interest. Avoid jargon and they'll feel more at home.
Pick any niche and you can create a quick list of jargon to avoid. I write a good deal in the faith-based space. Like any other niche, we have terms that confuse or alienate readers. And we’re guilty of using Christian-ese out of pride or even when we don’t fully understand the point.
The last thing I want to do is to turn away a reader because I’m insensitive with words. Here are some jargon examples from this niche that I try to replace, avoid, or explain.
Try these tips.
The issue with jargon is clear. Write simpler and more outsiders will understand your content. They’ll start to feel like insiders … and they’ll keep reading.
More Self-Editing Tips
Content by award-winning content writer and author Kathy Widenhouse, who specializes in writing for nonprofits and faith-based organizations.
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