Link to this page

The Seasonal Content: Its Secret Is Durability

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

It is through faith that a righteous person has life. (Galatians 3:11, NLT)

The Seasonal Content: a #devotional for writers based on Gal 3:11 with Word Wise at Nonprofit Copywriter #WritingTips #ContentWriting #WritingArticles

A Word For Writers

Seasonal content centers on a specific event, holiday, or trend. It’s different from evergreen content, which pulls in readers year-round.

And seasonal content is different from news content, which is delivered in spurts only while events are current. Seasonal content has more long-term durability. Its significance resurfaces cyclically.

A good example: “How to Write a Christmas Letter That People Want to Read.” Most users find that post every November and December – with the occasional read during April or July. The post remains on my website in season and out so that it’s available to readers when they need it. 

Paul gives us a classic example of seasonal content in his letter to the Galatians. He had learned that visiting missionaries, the Judaizers, taught that seekers must follow Jewish law in order to be saved – specifically, that they must be circumcised. Paul wrote the letter to reverse the trend and set the record straight: salvation is by faith alone.

It’s a message that’s much more than a flash in the pan – like a news story.

And it’s a message that resurfaces periodically for believers. For instance, how many of us regularly revisit our works theology? Our minds understand taht we are saved only through faith. Yet our hearts and our actions occasionally need a refresher.

The message of Galatians was pertinent during a season of crisis. And since that message remains relevant, it's available whenever readers need it.

A Wise Word

Good seasonal content has a long lifespan.

A Word To Pray

Gracious Father,

Thank you for inspiring your writers to provide content that is particularly helpful during specific seasons of my life. Show me how to write content that is relevant for readers and available when they need it.

In Jesus’s name, Amen.

More Devotionals for Writers

The Evergreen Post: Pillar Content Over the Current Craze ...

The Repurposed Content: Format Your Content for a Whole New Reach ...

The Short Form Content: Digest a Point In 2 Minutes or Less ...

The Content Plan: How to Exceed 91% of Standard Expectations ...

The Content Marketer: Attract Readers AND Help Them ...

The Content Calendar: A Purposeful Writing Schedule Honors God ...

More Devotionals for Writers on our Pinterest board ...

Wise Words: Devotionals for Writers ...

Join other Christian Writers in the Writing for Ministries Community ...

Free Mini-Course: Getting Started Writing Devotionals ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

Return from The Seasonal Content to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!