Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
An online devotional for writers
The grass withers and the flowers fade, but the word of our God stands forever. (Isaiah 40:8, NLT)
Like evergreens in my landscape, an evergreen post stays relevant long after it’s been published. This content addresses topics that are always interesting to my readers, no matter what is going on in the world.
Juniper, azalea, rhododendron, yew … just as evergreen shrubs provide a foundation in my landscape, evergreen posts act as pillar content on my blog or website.
They perpetually grab readers’ attention in topics that appeal not just now, but over the long haul. An evergreen post is optimized with strong, long-tail keywords related to these long-lived topics. This way, readers find these posts easily and they contribute plenty of new traffic to your website. They are solid, reliable, helpful, and enduring – the opposite of a current craze post or clickbait.
That means I understand what my readers want and I take the long view as I write evergreen posts. Maybe a reader won’t need this piece of content right now. But in a week or six months or a year they will.
The ultimate evergreen content, of course, is God’s Word. It never fades. It never goes out of date. It offers lasting truths. To top it off, God’s Word addresses topics that perpetually interest His people – topics like sex, money, parenting, power, and success.
Your evergreen post offers lasting, relevant value for readers in topics that mean the most to them.
Evergreen content offers lasting, relevant value.
Thank you for the lasting truths You offer in Your Word. Let me continue to seek truths that endure. Show me how to communicate them in a way that is evergreen and relevant.
In Jesus’s name, Amen.
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