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The Email Segment: Target One Audience Now. Help Another Audience Later.

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

I am writing to God’s church in Corinth, to you who have been called by God to be his own holy people. (1 Corinthians 1:2, NLT)

A Word For Writers

An email segment is a specific group of subscribers on your email list.

The Email Segment - a #devotional for #writers based on 1 Cor 1:2 with Word Wise at Nonprofit Copywriter #FreelanceWriting #ChristianWriting

They have particular trait or characteristic in common. Maybe they participated in one of your events and you want to invite them to the next one. Or perhaps these readers have requested a particular download on your website – one that shows they are interested in a certain topic. You want to send them additional content that dives deeper into that topic.

By creating a segment, you can target your content for a narrow, specific group of people – people who are already interested in that topic. A subscriber is more likely to act on your message when it’s relevant to her interests.

But don’t miss this crucial point: the content you create for a segment is useful to others in your audience, too. That’s why you should post your content on your website (or other central location) and link to it from your email. Others eventually will find your targeted, personalized content – meant for a segment – and benefit from it, too. Maybe not now. But one day.

Paul’s letters are a good example. He wrote to the Philippians to express his joy in their faith and thank them for their support. On the other hand, in his first letter to the Corinthians, Paul was direct with the believers. He called them out on their morals and their behavior – and gave them valuable instruction to correct it.

The content of each of these letters benefits all Christ-followers. While the good folks at Corinth were in particular need of that instruction, it still applied to the Philippians … and is useful to us today.

Segmentation benefits some readers now and others later. 

A Wise Word

Segmentation benefits some readers now and others later. 

A Word To Pray

Gracious Father,

You understand your readers. You knew what both the Philippians and the Corinthians needed. Show me how to identify specific needs in my audience. Let me share that content with one group now but keep it available for others later. 

In Jesus’s name, Amen.

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