The Simplest, Best Copywriting Tip

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

Writing – or at least writing copy – is not glamorous.

Good writers are packagers. They work really hard to produce an effective, clean piece.

However, simplicity comes naturally to very few. Good writers are either born that way (hardly any) or learn how to get that way (most).

The good news is that clean writing is a skill that can be learned.

Bottom line: the best way to write clean copy is to keep it simple. 

If you write complicated or glutted copy, then you either haven’t thought about what you really want to say (go back and figure it out) or you’re trying to impress someone rather than communicate with him (not good because you’re not doing your job).

Top tips to keep it simple

• Focus on one idea at a time.
• Get to the point (don’t try to butter up your reader).
• Use shorter words rather than longer.
• Use fewer words.
• Write short sentences.
• Use bullets and lists.

Less can be more. See how simple good writing can be?

---

More Quick Writing Tips

5 Ways to Become a Better Writer ...

9 Quick Content Writing Tips for Beginners (and Pros!)  ...

Simplify Your Writing: Why Word Choice Matters ...

Slay Superlatives to Show, Rather Than Tell ...

3 Tips for Writing Easy To Read Content ...

Quick Tip to Get Started Writing Strong Each Day ...

Basic copywriting: what is it and why do you need it?

Self-editing made simple ...

Self-Editing Tip: Start a sentence with the subject, not extra words ...

5 copywriting fixes to make you sound professional ...

How to write cleaner for better results ...

Weed out weasel words for stronger writing ...

Tip for Writing Clearly: Put "Only" In Its Right Place ...

Readability check: an easy way to make your writing cleaner ...

Easy copywriting tricks anyone can master ...

Write better descriptions when you ditch these 2 words ...

More quick writing tips on our Pinterest board ...

Return from The Simplest and Best Copywriting Tip to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.