Writing a good cover letter isn’t as hard as it seems. With just a few writing tips from a friend, you can kick one out in short order.
A cover letter is a sales document. Its sole purpose is to introduce a person (like you, if you’re applying for a job), a product, or an event – and entice the reader to want to find out more. The most common type of cover letter is part of a job application and accompanies a resume.
But just because writing a cover letter is a simple, you have to resist the temptation to be careless or even sloppy with it. Your cover letter is a communication with a prospective employer. It is a task in which first impressions count … big time.
This simple writing guide walks you through the six sections of writing a good cover letter step by step.
Address the letter to a specific individual. Use the appropriate title (Dr., Mr., Ms., or military title).
Introduce yourself to a prospective employer.
Say why you are writing
State a point of contact
Share a brief summary of who you are
Connect your strengths to the prospective employer’s needs. But be wise with your words. This is a key component of writing a good cover letter.
At this writing, 70% online job applications are processed using Applicant Tracking Systems, which scan cover letters and resumes for position-specific key phrases and keywords to move applicants to the next stage in the recruitment process. The keywords you choose are important. Use language or keywords from the employer’s job posting or website to show you’ve done your homework.
Use keywords that focus on the employer
Complete this sentence (or a variation): “I like your company because …” or “I’m excited about your company because …” You’ll show the employer you’ve taken the time to learn about them. You’ll also demonstrate an understanding of what the employer is trying to accomplish – an important staffing factor.
Use keywords affiliated with the position
Spotlight your qualifications with specific keywords that show you understand the employer’s needs, how you can help meet them, and how your qualifications, education, and experience can contribute.
Use keywords that arouse interest
Highlight special professional skills, soft skills, strengths, experiences, or unique extras you offer that add value and spark the employer’s curiosity
Clearly state the next step. Will you follow up or do you expect them to? Make it clear.
Indicate what additional material is included with the cover letter packet (or attached to it if sent electronically) or sent under separate cover (such as your resume, writing samples, CV, portfolio, audition tape, or dossier).
Thank the employer for his consideration and close
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