It’s no secret that writing headlines is an important skill for any writer.
And I’m talking about headlines of all kinds: the title of an article, the subject line of an email, the teaser on an envelope, the header on a web page, the post title to a blog – even the caption to an image.
Each of these functions as a headline – that is, text that introduces.
A strong headline is important because it can move the reader to keep reading. A weak headline will not. Naturally, you want to write powerful headlines. (Here's a low-cost, high-quality writing course for writing better headlines.)
So if you get stuck in the process of writing a headline, you can try at least 3 ways to get your creative juices flowing.
So to Point #2, let me give you a list of words that have helped me write headlines. (I wish someone had given me this list years ago.)
Each of these words has strengths.
I get good headline ideas when I study these words, too. I like how these words show the reader that what follows will help her solve problems.
If you can refer to a celebrity (or public figure) or even quote one, use his or her name in your headline.
If possible, avoid using the word things. If you find things in your headline, go back and figure out why you’re equivocating. Find a way to use a more precise, descriptive word.
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