Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.
An online devotional for writers
I had only heard about you before, but now I have seen you with my own eyes. (Job 42:5, NLT)
One of the best tips for writing better content has nothing to do with writing at all.
Add a relevant image to your written content.
The tip is based on the science of how the mind reacts to and organizes information.
Hear a piece of information and three days later you'll remember just 10% of it, according to developmental molecular biologist John Medina in his signature book, Brain Rules.
But add a picture and you'll remember 65%.
Seeing is believing ... and remembering.
1. The image must be relevant. If you’re writing about dog toys, your image should not be a set of car wrenches. Use a picture of dog toys.
2. The image must be specific. Let’s say you’re writing about toys for aggressive dogs. Don’t use an image of a puffy, plush indoor ball that’s best suited for a docile collie but would be destroyed by a Rottweiler in less than ten seconds.? Instead, use an image of the destroyed puff ball side-by-side a hard, plastic bone to sear your content’s point into your reader’s brain.
An image reinforces what our minds hear, said Old Testament figure Job: “I had only heard about you before,” he told God. “But now I have seen you with my own eyes.” (Job 42:5, NLT) Readers will remember your written content when you reinforce it with a relevant, specific image.
Use a relevant image that helps readers remember your point.
Thank you for giving us eyes to see. Help me choose poignant images to reinforce my written content so my readers can understand and remember.
In Jesus’s name, Amen.
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