Link to this page

Graphics and Copywriting: A Simple Tutorial

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

I’m a content writer (not a designer), but I understand that graphics and copywriting go hand-in-hand, much like peanut butter and jelly.

Graphics and Copywriting: 12 types of visual content. A simple tutorial with Word Wise at Nonprofit Copywriter #ContentWriting #CopywritingBasics

The internet has changed things up for us mid- to small-sized folks. My clients – ministries, nonprofits, and small businesses – can’t afford a designer for every project. 

Which means that over time, I’ve had to learn the basics for manipulating images for web content and print. 

Now I can add an image to a post, format logos, crop graphics, set up letterhead, create Facebook headers, make a simple email banner, or layer fonts to make Pinterest pins. 

Given that I get the heebie-jeebies at the thought of learning new tech, you can see how far I’ve come in my writing journey.

You can, too. Start by understanding what “visuals” you need.

Graphics and Copywriting: Your Visual Brand 

I was initially confused by the terms “visual brand” and “visual content.” If you’re a marketer, this is second nature to you. If you’re not – well, welcome to the club. Your visual brand is your combined distinctive design elements: your logo, color palette (2-3 colors, including their hexadecimal numbers), and font. I’d toss in your website template, too.

Everybody who wants to create consistent messaging needs to have visual brand elements so users recognize you when you repeat your logo, colors, and font.

Think Nike, with its white swoosh and the motivation to “just do it.” Ads, images, posters, webpages – Nike uses its brand in all kinds of visual content to build name recognition.

An added advantage: when you know what colors and fonts to use ahead of time, you don’t need to “invent the wheel” every time you create an image for a blog post or web page.

You may already have branding elements in place. If not, do so. Should you DIY or pay a designer to create your logo and brand? I’ve done both. Both approaches have worked for me.

The point is this: your visual brand helps build consistency. You use those brand elements as building blocks for visual content pieces.

Graphics and Copywriting: Your Visual Content

Visual content is an image that communicates information. Use your branding elements to put a stamp on each piece of visual content. Here are a few types of visual content to place hand-in-hand with your written content.

  • blog post images
  • website images or buttons
  • social media headers
  • Pinterest pins
  • ads and banners
  • eBook covers
  • PDFs
  • printables
  • slides 
  • infographics
  • screenshots
  • memes

What’s Your Next Step? Choose One

  1. Put your branding elements in place
  2. Create a piece of visual content stamped with your branding elements

More Content Writing Tips

Picture This: Where to Find Free Images for Your Blog or Website ...

3 Writing Tips to Help You DIY Graphics: A Tutorial ...

5 Non-Writing Skills Every Writer Needs ...

The Best Place to Find Images for Your Newsletter ...

7 Content Ideas to Build Your Audience ...

What is Free Content and Why Should I Offer It?

Repurposing Content: get 21 pieces of content from one ...

How to build a writing sample portfolio ...

More Tips for Writing Content on our Pinterest board ...

Return from Graphics and Copywriting: A Tutorial
to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site

Share This Page


Named to 2022 Writer's Digest list

Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • follow us in feedly
  • Add to My Yahoo!