The Qualified Lead: How Paul Connected With Prospects

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

As was Paul’s custom, he went to the synagogue service, and for three Sabbaths in a row he used the Scriptures to reason with the people. (Acts 17:2, NLT)

A Word For Writers

A qualified lead is a person who has shown interest in your writing services.

Maybe this person has responded to your phone call, email, or letter. Or maybe the qualified lead has interacted with you on social media … as a referral … by downloading your lead magnet. Regardless, something about you snagged this person’s attention.

Your job, when you follow up, is two-fold. First, you need to find out what you and this prospect have in common. And second, you build a long-term relationship on your shared interest. For instance …

• You can share helpful resources about the prospect’s niche.
• You can send this person some of your writing clips.
• You can add this person to your email newsletter list.

In other words, a qualified lead is an inroad into a client relationship.

The Apostle Paul was a master at capitalizing on qualified leads. During his missionary journeys, Paul traveled across the Mediterranean. Every time he entered a new town, his first stop was at the local synagogue. There, he found fellow Hebrews.

Paul had something in common with these “qualified leads”: they, like him, were schooled in the Old Testament scriptures. And they were told to expect the Messiah.

Paul was able to make the most of these commonalities. He pointed out prophecies, told the Hebrews about Jesus’s resurrection, and shared about his experiences with the Savior.

By working qualified leads, Paul planted at least 14 churches and led scores of people to Christ.

If you follow that model, how might you grow your freelance writing business?

A Wise Word

Capitalize on qualified leads.

A Word To Pray

Loving Father,

Thank you for using Paul to grow your Church exponentially. I pray about the leads you send my way. Show me what I share in common with them and show me how to help them.

In Jesus’s name, Amen.

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