Link to this page

The Elevator Pitch: Sell Your Book in 60 Seconds or Less

An online devotional for writers

A Word From The Word

After the death of Moses the Lord’s servant, the Lord spoke to Joshua son of Nun, Moses’ assistant. (Joshua 1:1, NLT

A Word For Writers

The Elevator Pitch: a #devotional for writers based on Joshua 1:1 with Word Wise at Nonprofit Copywriter #WritingTips #WritingABook

Why do you need an elevator pitch for your book?

Because you’re selling a solution … not a book. 

Use your elevator pitch when people ask, “What’s your book about?” You need to answer that question in less than a minute – in the amount of time it takes you to take a ride in an elevator with an agent or and editor, in case you’re looking for a publisher. And you can use the same pitch with potential readers.

Since the average person speaks about 100-150 words a minute, you need to keep your elevator pitch to that length. You need to include:

  • A hook
  • The problem your book addresses 
  • A solution to the problem 
  • Your target reader

Joshua 1:1-5 is a good example of an elevator pitch. And it clocks in at 142 words!

  • Hook: “the Lord spoke to Joshua.” When you consider a story that can capture attention, a heavenly conversation clearly qualifies. (Joshua 1:1)
  • Problem: Moses has died. Joshua is designated to lead the Israelites into the Promised Land. (Joshua 1:2)
  • Solution: God promises Joshua success (Joshua 1:3-5)
  • Target reader: the people of Israel (Joshua 1:2)

Joshua wrote the history of the conquest of Canaan. But he had a perfect elevator pitch in the first five verses of his book.

A Wise Word

Your book’s elevator pitch should take a minute or less to deliver.

A Word To Pray

Gracious Father,

Thank you for giving me an idea for a book. Show me how to distill my book’s message into a short elevator pitch that I can deliver in a minute.

In Jesus’s name, Amen.


More Devotionals for Writers

The Pitch: Why You’re the One to Write the Story ...

The Query Letter: Submit it 100 Times ...

The Writing Clip: It's Proof That You Can Do the Job ...

The Book Promotion: Are You Hiding Your Book Under a Basket?

The Rejection Letter: It's an Open Door in Disguise ...

More Devotionals for Writers on our Pinterest board ...

Wise Words: Devotionals for Writers ...

Join other Christian Writers in the Writing for Ministries Community ...

Free Mini-Course: Getting Started Writing Devotionals ...

Get more devotionals for writers delivered to your inbox each week.

Get Wise Words Now

Return from The Elevator Pitch to Nonprofit Copywriter home

As an Amazon Associate I earn from qualifying purchases.

New! Comments

Have your say about what you just read! Leave me a comment in the box below.
Powered by SBI! Learn more here.
Enjoy this page? Please pay it forward. Here's how...

Would you prefer to share this page with others by linking to it?

  1. Click on the HTML link code below.
  2. Copy and paste it, adding a note of your own, into your blog, a Web page, forums, a blog comment, your Facebook account, or anywhere that someone would find this page valuable.

Search This Site


Share This Page



Get Free Writing Tips

Stop Wasting Time!

Grab your exclusive FREE guide, "5 Simple Writing Tips You Can Put to Use in 10 Minutes or Less"

XML RSSSubscribe To This Site
  • XML RSS
  • follow us in feedly
  • Add to My Yahoo!