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The Homepage: It Says
"Welcome Home. You’re in the Right Place."

Award-winning writer Kathy Widenhouse has helped hundreds of nonprofits and writers produce successful content and has gained 600K+ views for her writing tutorials. She is the author of 9 books. See more of Kathy’s content here.

An online devotional for writers

A Word From The Word

I was a stranger, and you invited me into your home. (Matthew 25:35, NLT)

A Word For Writers

Does your website homepage welcome visitors the way you welcome new residents in your neighborhood or visitors to your home ... or does it try to sell them?

The Homepage: welcome visitors to your website. A devotional for writers from Word Wise with Nonprofit Copywriter #ChristianWriting #WebWriting #FreelanceWriting

When new neighbors moved into the house next door – one that had been vacant for months – my husband and I were thrilled. A few hours after the moving van pulled into the driveway, we knocked on our new neighbor’s door. “Welcome to your new home!” we chimed out handing a plate of chocolate chip cookies to the young parents and their preschooler.

They didn’t need to be “sold” on the neighborhood. They needed a welcoming face.

Over the coming weeks, our new neighbors asked us questions about the local community. Where could they drop off their dry cleaning? Should they use a trash service or take their refuse to the local recycling center? Did we know any piano instructors for their daughter? 

Since we’d lived in the area a few years, we were able to point them to the resources we knew and trusted.

It’s awfully nice to hear “Welcome home” when you’re new in the neighborhood, isn’t it?

That’s what my homepage content should do. It tells visitors, “Welcome. You’re in the right place! Glad you’re here.” And then as the newcomer has questions about this new place – this online community – your homepage points her to the resources she needs.

When it comes to your home in cyberspace, don’t be like 69% of Americans say they don’t know their neighbors. And don’t try to “sell” her on the neighborhood.

When a visitor lands on your homepage, she should be able to tell she is in the right place – and feel welcome.

A Wise Word

Good homepage content welcomes newcomers.

A Word To Pray

Heavenly Father,

Help me to be neighborly – both online and off. As I write websites, show me how to be welcoming. Let my homepage content show visitors they are in the right place and guide them to information they need.

In Jesus’ name, Amen.

More Devotionals for Writers                       

The Pillar Page: It’s a Topical Hub on Your Website ...

The 404 Error: Page Not Found Is a Broken Promise ...

The Contact Page: Invite Your Readers to Come and See ...

The Navigation Bar: Guide Readers Through Your Site One Click At a Time...

The Link: Make an Effort to Make Them - the Benefits May Surprise You...

The FAQs Page: Use it to Make a Call to Action ...

The Domain: Effective Website Content Starts with Your Name ...

The Search Engine: Here’s One That’s Indispensable to Serious Writers ...

The Bounce Rate: How to Keep Visitors on Your Website Longer ...

The Message: Make It Easy for Readers to Contact You ...

The Website: How to Tackle a Big Content Writing Project ...

The About Page: A Big Surprise in Writing Content for Your Website ...

The Long-Tail Keyword: Mark Used Specifics in His Gospel. Shouldn't You?

The Site Map: Dig Deep to See What's There ...

Wise Words: Devotionals for Writers ...

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