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[Word Wise] Your Checklist of Persuasive Copywriting Techniques
May 16, 2013

Word Wise Newsletter

Helping You and Your Organization Get Powerful Results With Words

Volume 9, Number 5 ... ISSN: 1933-9690

Dear fellow writers and strategists,

Welcome back to Word Wise! Once or twice a month, we’ll send you this newsletter packed with practical and useful information you can use in copywriting for your small business or nonprofit. It's helpful whether you’re a marketing professional, nonprofit leader, or copywriting newbie.

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FEATURE: Your Checklist of Persuasive Copywriting Techniques

There is no magic bullet to writing persuasively.

Having said that, persuasive copy uses certain elements over and over again – elements that have been proven to be convincing. These techniques are not complicated. In fact, as you read them you’ll probably find yourself nodding and saying, “Yes, that would persuade me, too.”

And another encouraging tip: anyone can learn to use them. That means with a little bit of practice, these techniques can become part of your copywriting skill set.

Keep this checklist handy as you read good copy so you can quickly learn to recognize these techniques. And use it as a guide when your write your own copy to make sure you include them.

Checklist of Persuasive Copywriting Techniques

▢ Show the reader what’s in it for him
▢ Write to a real person
▢ Tell good stories
▢ Provide factual proof
▢ Provide social proof
▢ Explain why
▢ Use repetition
▢ Identify with the reader
▢ Raise objections
▢ Offer a guarantee

(Read details about each item on the checklist …)


What Other Copywriters and Leaders Are Reading …

Here are a few of the most popular pages on Nonprofit Copywriter during the month of April (after the home page, of course.) Check them out!

6 Secrets to Effective Subheads

Do’s and Don’ts for Email Subject Lines

What are Ezines and Do I Need to Publish One?

Netiquette: Email Etiquette for Writers and Nonprofit Leaders

Newbie Copywriting FAQs (Frequently Asked Questions)


More Persuasive Copywriting Techniques ...

Persuasive Copywriting Techniques 1: One Question You MUST Answer Persuasive Copywriting Techniques 2: Write to a Real Person Persuasive Copywriting Techniques 3: Tell a Good Story


Finally . . . A Wise Word

Leo Burnett, (1891-1971)
American advertising executive known for emphasizing simplicity and product benefits

Read more wise words about copywriting for copywriters and nonprofit leaders.

That’s it for now. See you next time

Until then ... happy writing!

Kathy with Nonprofit Copywriter
Email me with your comments and questions!

P.S. Invite friends and colleagues to subscribe to Word Wise. Forward this issue or send them a link to Nonprofit Copywriter where they can sign up.

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