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[Word Wise] Simple Writing Tip: How to Figure Out Benefits Quickly
February 24, 2016

Write Better. Right Away.

Volume 12, Number 4: Issue #112 ... ISSN: 1933-9690

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FEATURE: Simple Writing Tip – How to Figure Out Benefits QUICKLY

“Write about benefits, not features.” You hear this persuasive writing tip all the time. But what does it mean?

Try a different approach: ask a simple question. Ask “Why?”

Then answer it with “So that …” to uncover benefits.

For instance, imagine you’re writing a social media post to recruit volunteers for an upcoming food drive. Ask … “Why should you volunteer for the food drive on Saturday morning?" 

  • So that fifty hungry families in your town will have enough to eat in January.
  • So that you spend just a morning (or even 30 minutes) helping people without investing your whole day.
  • So that you can get to know others in your neighborhood.
Now you’ve got a load of benefits you can write about. From one question and answer.

Read more about this simple way to uncover benefits quickly in order to write persuasively… and check out more tips on our Writing Persausively Pinterest board.

More Persuasive Writing Tips

Top 10 Persuasive Writing Tips Persuasive Writing Tip 1: One Question You MUST Answer Persuasive Writing Tip 2: Write to a Real Person Persusasive Writing Tip 3: Tell a Good Story

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That’s it for now.

Words matter ... use them wisely!

Kathy with Nonprofit Copywriter
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