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[Word Wise] Does Your Strategic Plan Have These Elements?
March 28, 2013

Word Wise Newsletter

Helping You and Your Organization Get Powerful Results With Words

Volume 9, Number 3 ... ISSN: 1933-9690

Dear fellow writers and strategists,

Welcome back to Word Wise! Once or twice a month, we’ll send you this newsletter packed with practical and useful information you can use in copywriting for your small business or nonprofit – whether you’re a marketing professional, nonprofit leader, or copywriting newbie.

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FEATURE: Does Your Strategic Plan Have These Elements?

A nonprofit strategic plan is a map that helps you make decisions for your organization. It answers these 3 key questions:
  1. Where are we now?
  2. Where are we going?
  3. How will we get there?
Your strategic plan is an ongoing work-in-progress … a map that you continue to hone, add to, and refine over time as you discover what programming works and what doesn’t in fulfilling your mission.

Make sure your map includes these four key elements:

  • Element #1: Vision, mission, and values
    What will you do (in the future – your vision)? What do you do now (mission)? What principles guide you as you do it (values)?
  • Element #2: Analysis
    What’s the problem that your organization works to solve? How does your organization uniquely solve that problem? In other words, would your presence be missed if you were not around?
  • Element #3: Strategy
    What activities do you undertake to fix the problem? What kind of budget do you need to do so … and how do you raise and sustain that budget?
  • Element #4: Evaluation
    What data funnel do you have in place to gather reliable outcomes? What process do you use to evaluate outcomes to see if they were effective?
Your leadership team should revisit your strategic plan anytime you make program or staffing decisions, and at pre-designated intervals for evaluation and reporting. Read more details about each of these elements and how to put them into practice here.


Nonprofit Copywriter Freebie Roundup

We are always on the lookout for no-cost resources. And we love to pass them along to you, whether it’s webinars, downloads, ebooks, or courses. Here are the latest freebies posted recently on Nonprofit Copywriter.

Tweriod Shows You the Best Time to Tweet
This tool analyzes your followers’ streams, helps you figure out when most of them are active on Twitter, and allows you to create a plan to maximize your tweets.

Top 10 Tips for Better Emails
A short but catchy ebook that shows you which data to gather, how to improve your segmentation, and ways to streamline your email processes to get the best return.

Free Webinars for Your Nonprofit
Keep up with the latest webinars offered for copywriters and nonprofit leaders.


More on Strategic Planning for Nonprofits ...

Strategic Planning for Nonprofits: the Basics What is Your Nonprofits Unique Selling Proposition? Your Elevator Speech: Explain What You Do in 30 Seconds How to Write a Job Description


Finally . . . A Wise Word

"Good fortune is what happens when opportunity meets with planning."
Thomas Alva Edison (1847-1931)
American inventor

Read more wise words about work ethic for copywriters and nonprofit leaders.

That’s it for now. See you next time

Until then ... happy writing!

Kathy with Nonprofit Copywriter
Email me with your comments and questions!

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