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[Word Wise] Help Writing a Book, Step 2: Who Are Your Readers?
October 13, 2015

Write Better. Right Away.

Volume 11, Number 11: Issue #103 ... ISSN: 1933-9690

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FEATURE: Help Writing a Book, Step 2

Who Are Your Readers?

A book seems like a huge project, but in reality it is just a series of small bits of writing, strung together. To write a book, simply break down the whole into smaller parts. Then complete each small part, one at a time.

The first step (which you read about in the last issue) is identifying the problem your book will solve. After that …

Identify Your Readers

Why do you need to do this? Because you speak differently to a 10-year-old girl than you do when you talk with a 40-something businessman or when you’re chatting with a recent college grad. Just like a conversation, a successful book speaks to its primary audience in a unique way. You want your book to connect with your readers and be relevant to them.

The easiest way to identify your readers clearly in your mind is to create a reader profile.

How to Create a Reader Profile

  • Picture your ideal reader
  • Think of someone you know who fits that image
  • List details about your reader: age, gender, job, world view, for instance
  • Record as many details as possible

Get more help identifying your readers so you can write your book directly to him. And check out more tips for writing a book on our Pinterest board.

Stay tuned for more book writing help in the next issue of Word Wise.

More About Writing to Your Reader

10 Facts to Know About Your Reader Your Reader’s Needs: Write to Her Heart, Mind, Actions What’s In It For Me? The ONE Question Your Reader Wants Answered Have You Told Your Reader What to Do?

A Wise Word

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That’s it for now.

Words matter ... use them wisely!

Kathy with Nonprofit Copywriter
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