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[Word Wise] Writing Tweets Simplified: How to Write the Most-Followed Twitter Posts
May 05, 2016

Writing Tips for Busy Leaders

Volume 12, Number 9: Issue #117 ... ISSN: 1933-9690

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FEATURE: Writing Tweets Simplified: How to Write the Most-Followed Twitter Posts

Tweets are 140-character posts on Twitter, a social networking micro-blogging service.

Quality tweets entice users to follow you. As followers scroll through their Twitter feeds, they look for posts that grab their attention and offer a type of reward – useful information, unique information, or urgent information. You build good will and get favorites and retweets when you post practical, insightful, interesting, or helpful content.

That’s why quality Twitter posts are a lot like headlines.

You can write all types of Twitter posts, but there are at least three formats that are among the most-read, most-followed, and most-retweeted.

  1. Benefit Headlines: like headlines for articles, titles on web pages, subject lines for emails, and captions for images, this kind of tweet centers on helping the reader. It provides a useful piece of information, an enticing offer, or a quick how-to. How does your post benefit the reader?  
  2. Question Headlines: this kind of post raises the follower’s curiosity. It works fast to make her think and want to know an answer. She will click through for more information and an answer to the question. Questions also spark dialogue among your followers – another preferred response that build interaction on Twitter.
  3. Fact Headlines: Unusual data, statistics, breaking news, trends – all of these appeal to Twitter readers. Find ways to give followers the best, the worst, the most, the biggest, the strangest.

Read more about writing these 3 types of posts for Twitter … and check out other Twitter writing helps on our Writing for Twitter Pinterest board.

More Respected Writing Resources

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Twitter for Writers (Writer's Craft) (Volume 8) Bird by Bird: Some Instructions on Writing and Life Grammar Girl's Quick and Dirty Tips for Better Writing (Quick & Dirty Tips)

More Writing Tips for Social Media

5 Effective Types of Facebook Posts Blog Writing Basics: FAQs Newbie Internet Writing Glossary, Part 1: Internet Acronyms You Need to Know Newbie Internet Writing Glossary, Part 2: Ten Online Terms You Need to Know

A Wise Word

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Words matter ... use them wisely!

Kathy with Nonprofit Copywriter
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