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[Word Wise] 5 Easy Ways to Write Cleaner for Better Results
September 20, 2012

Word Wise Newsletter

Helping You and Your Organization Get Powerful Results With Words

Volume 8, Number 1
ISSN: 1933-9690

Dear fellow writers and strategists,

Welcome back to Word Wise! After a short hiatus, we’re publishing again.

Once or twice a month, we’ll send you this newsletter packed with tips to give you and your organization powerful results with words. Word Wise is filled with practical and useful information you can use about copywriting for your small business or nonprofit – whether you’re a marketing professional, nonprofit leader, or copywriting newbie.

Check Out Our Updated Website – and "Like" us on Facebook!

We’ve updated our home on the web. Find us at and let us know what you think about the site!

And join the conversation – get the latest trends and more tips for writing for small businesses and nonprofits when you go to Nonprofit Copywriter on Facebook and click "Like."

Feature: 5 Easy Ways to Write Cleaner for Better Results

According to Unleashing Connection, the average American reads 3,000 notices or forms in one year – and 100 newspapers, 36 magazines and 3 books. That’s a lot of words competing with yours to be noticed, whether it’s on the web, in social media, promotional materials or articles.

In order to hook your reader and keep him, you’ve got to grab his attention with enticing content – facts, anecdotes, statistics, angles, ideas. But it’s clean writing that will make or break you. Because your reader will only stick with a piece if it’s easy to read.

Here are five simple, proven ways to write cleaner to give you better results.

  • Focus on one idea
  • Use simple language
  • Avoid repetition
  • Write in short sections
  • Cut unnecessary words

Get all the details, how-tos, and ways turn these tips into results when you read on here …

Fun (and Helpful) Nonprofit Tips and Trends

Between 2001 and 2011, giving to international organizations grew 240.0% in current dollars or 167.1% in inflation adjusted dollars.
(Courtesy of Giving USA.)

More nonprofit copywriting tips for clean writing…

Easy Copywriting Tricks Anyone Can Master Keep It Simple: The Easiest Copywriting Tip Basic Copywriting: What Is It and Why Do You Need It? How to Use Power Words to Create Strong Nonprofit Copy

Finally … A Wise Word

“Everything should be made as simple as possible – but not simpler.”

Albert Einstein (1879-1955), Nobel Prize laureate, the father of modern physics, and the creator of the theory of relativity

That’s it for now. See you next time!

Until then, happy writing!

Kathy with Nonprofit Copywriter
Email me with your comments and questions!

P.S. Invite friends and colleagues to subscribe to Word Wise. Forward this issue or send them a link to Nonprofit Copywriter where they can sign up.

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